MLabs is hiring a Content & Social Media Lead. As the leading accelerator for crypto founders, they have backed over 300 startups since 2020—including industry leaders like Rain, Synthetix, and Pendle—now collectively valued at over $10B.
The Content & Social Media Lead will report directly to MLabs’ co-founder and serve as the voice of the organization, transforming raw material like founder wins, cohort data, and community memes into a high-growth distribution machine to drive high-quality applications from visionary founders. This role demands moving fast, experimenting often, and owning the narrative across digital channels. The position is based in New York (Office) and focuses on building a streamlined content engine with measurable impact.
What You’ll Do
- Platform Ownership: Manage presence on X and LinkedIn, including voice, cadence, and growth strategy
- Content Creation: Transform internal data, stories, and “Good Game” content into high-performing threads, clips, and short-form video
- High-Leverage Copywriting: Write and refine copy for website, lifecycle emails, event communications, and DAO updates
- Systems Management: Run a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed
- Data-Driven Iteration: Track intent signals (DMs, application starts) and double down on what works
Requirements
Must-Haves:
- Crypto-Native: Understand the culture, the tech, and the language; write like an insider
- Exceptional Writer: Have a “taste” for sharp, crisp, high-clarity content; avoid “cringe” while taking calculated risks
- High Agency: Don’t wait for a brief; find the story, pull the thread, and ship
- AI Proficient: Use modern AI tools to move 10x faster without robotic output
- Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble
- Location: Ability to work on-site in NYC
Nice-to-Haves:
- A strong creative network in NYC (video, photo, editing)
- 5-10 links to original content (threads, essays, or landing pages) that show a unique voice
- Experience in content-heavy roles at top protocols, funds, or high-growth startups
What They Offer
Compensation: $100K – $140K base salary + 0.1%-0.2% equity (depending on experience)
- High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC
- Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin
- Career Acceleration: Shape how the next generation of founders discovers the ecosystem
- Position at the center of the crypto and AI founder ecosystem
How to Apply
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